itison – Promotional Balloon
Commissioned by itison, Scotland
Since launching in September 2010, itison.com has grown to become Scotland’s Favourite Deals and Events Service with more than 400,000 members.
itison came to Spacecadets looking for a large-scale, pink, branded, parading spectacle to promote themselves at Glasgow’s West End Festival. Working within the brief and to budget Spacecadets created a giant hand held inflatable balloon sheath for itison to represent themselves in the parade. Cleverly teamed with pink bodysuits itison couldn’t fail to make an impression!
More than 1 million visitors have attended the event since it started and in 2012 the festival encompassed over 400 events in 80 venues across the west end.
Over 100 Glasgow-based organisations, arts groups and local and international artists deliver a mixture of activities and projects, overseen by a small festival team. The West End Festival brings all of these activities together in the festival programme and includes events, exhibitions, performances, talks, tours, workshops and screenings, and many are free of charge to allow accessibility. The ethos is to include participants and venues that can complement the already diverse programme.